The sporting optics market has featured a staggering number of products, some poorly made and some of spectacular quality, sold by both unknown and well-established brands. However, over the last ten years of global production standardization and international sharing of technical expertise, the quality and optical excellence of many brands have become similar to those of premium European brands. With regard to clarity and sharpness, the difference between mid-priced and high-priced products is indistinguishable to most customers. However, the pricing difference between these categories is dramatic. GPO was founded by optical industry senior executives who have experienced how big brands increase profitability to support their massive production infrastructures. This corporate profitability structure normally results in increased consumer pricing or decreased product feature quality. We at GPO have a unique corporate structure that allows us to build higher-quality products with better features at similar prices or similar-quality products at better prices. Our products are built to our high-quality standards in some of the largest global production facilities in the world. All of our design, engineering, and quality management is done internally in Germany. We at GPO strive to bring you the best premium product line at the absolute best price/value ratios in the industry. We offer a powerful industry SPECTACULAR LIFETIME WARRANTY to consumers, and we publicly support select organizations that persistently fight to preserve your way of life. We will not invest in extreme infrastructures and force consumers to pay for it. We will not invest in making a product that gives you unnoticeably better performance for a disproportional increase in price. We will not mislead our customers. Our reputation from a lifetime in the sports optics industry ensures this. When it comes to your next optical purchase, trust in GPO. You will not be disappointed. Enjoy your PASSION More about GPO, USA: GPO, USA is an American based company that creates and sells premium outdoor sporting optics to avid outdoor enthusiasts who seek high quality premium optics for their sport. Based in Midlothian Virginia, it is owned and operated by Michael Jensen, an outdoor industry veteran who has successfully assisted in leading numerous premium brands such as Zeiss, Swarovski, Remington and Marlin to benchmark success levels. GPO, USA works in tandem with GPO, GbmH, a German based company owned and operated by Richard Schmidt, formerly CEO of Carl Zeiss Sports Optics, GmbH. GPO, GmbH is the global owner of the GPO brand. Together, GPO, USA and GPO, GmbH design, engineer and have produced optics that meet the highest specification in the products price/class segments. GPO, USA is committed to enhance the experience of outdoor enthusiasts by bringing premium product with better features at similar prices or similar quality products at better prices. The GPO, USA based company is unique in the fact that it not only creates premium sporting optics, but it offers one of the best warranty service policies and it publicly supports select organizations that protect conservation, our country and our constitutional rights.